The Advisors' Blog

This blog features wisdom from respected compensation consultants and lawyers

April 1, 2025

What This Year’s First 100 Proxies Say About Executive Compensation

Pearl Meyer recently reviewed the first 100 proxies filed by S&P 500 companies in 2025. These proxies primarily report on 2024 compensation, although some companies also disclose what they plan to do in 2025. Here are the key takeaways:

– Median CEO total compensation was $17.7 million in 2024, reflecting a 9.8% rise over 2023, mostly driven by increases in short- and long-term incentive values.

– Performance-based stock awards continue to be the predominant long-term incentive vehicle. Relative Total Shareholder Return (rTSR) continues to be the most prevalent performance-based equity award measure, with 64% of the first 100 S&P 500 proxy filers using that measure in 2024.

– Security-related perquisites increased in prevalence, likely reflecting heightened board concerns over executive safety.

– Diversity-related incentive measures significantly decreased in prevalence as companies increased focus on financial and strategic measures of performance.

On security-related perks, the memo gives this additional color:

Among the first 100 S&P 500 proxy filers in 2025, there is early evidence of an increase in executive security-related perquisites. We found the prevalence of disclosed security perquisites for CEOs increased from 24% in 2023 to 31% in 2024.

Following the United Healthcare murder late in 2024, boards are increasingly concerned as to the safety of CEOs and senior leadership. We expect the prevalence to increase further in 2025 as several companies prospectively disclosed adoptions of security programs in 2025 that don’t yet show up as perquisites for 2024.

On diversity-related metrics, I blogged in February about how companies have been refining or removing these metrics over the course of the past 1-2 years. Here’s what Pearl Meyer found on that from the early 2025 proxy statements:

The significant increase in recent years in the use of ESG and, more specifically, diversity and inclusion measures in executive incentives appears to be reversing course, at least in part due to the current political and social environment. Among the first 100 S&P 500 proxy filers, the prevalence of diversity measures in incentive programs sharply declined from 65% in 2023 to 35% in 2024. We expect a further decline in prevalence in 2025 as several companies proactively disclosed discontinuation for 2025.

Liz Dunshee

March 31, 2025

Incentive Plan Trends at Tech Companies

Compensation Advisory Partners recently reviewed annual & long-term incentive program designs at 52 tech companies – grouped by revenue size into “small,” “medium,” and “large” categories. Here are the key findings:

Annual Incentive Plans

– Revenue and profitability are the most common metrics
– Complexity of plans (i.e., number of metrics and use of non-financial measures, etc.) increases as company size increases

Long-Term Incentive Plans

– Use of performance plans is nearly universal among CAP’s sample
– TSR is the most prevalent metric among larger companies; smaller companies focus on growth measures such as ARR balanced with profit-based metrics
– Emphasis on performance-based equity grows as companies get further from IPO and grow in size

See the full memo for details on the number of metrics used, prevalence of specific metrics by revenue size, how companies are applying individual performance factors, and more.

Liz Dunshee

March 27, 2025

DEI Programs: EEOC Offers Guidance on Prohibited Conduct

Here’s something John shared earlier this week on TheCorporateCounsel.net:

The EEOC recently issued two technical guidance documents following up on President Trump’s executive order targeting private sector DEI programs. The first is a brief document issued jointly by the EEOC & DOJ and is titled “What to Do If You Experience Discrimination Relating to DEI at Work.”  The second, which was issued solely by the EEOC, is titled “What You Should Know About DEI-Related Discrimination at Work,” and includes 11 Q&As addressing DEI-related actions that the EEOC regards as discriminatory.

This Seyfarth memo summarizes the guidance contained in the two documents and identifies several specific areas of potential concern, including diverse interview slate policies, employee resource groups with membership restrictions, segregated training and programming, and mentoring or networking programs limited to members of protected classes.

It also notes that the EEOC guidance emphasized that no general business interest in diversity will justify race-motivated employment actions, and also clarified the EEOC’s position on how Title VII applies to other aspects of workplace DEI initiatives and practices. Here’s what the memo has to say about the EEOC’s positions on “reverse discrimination” and mixed motives:

Broad Application of Title VII and Rejection of the Concept of “Reverse” Discrimination: The EEOC’s technical assistance confirms the well-understood principle that Title VII’s protections “apply equally to all workers” and that “different treatment based on race, sex, or another protected characteristic can be unlawful discrimination, no matter which employees or applicants are harmed.” The EEOC rejects the concept of ‘reverse discrimination,’ stating that “there is no such thing as ‘reverse’ discrimination; there is only discrimination.”

Mixed Motive: The EEOC’s technical assistance confirms its position that the mixed-motive standard under Title VII applies fully to DEI-related employment decisions. The document states plainly: “An employment action still is unlawful even if race, sex, or another Title VII protected characteristic was just one factor among other factors contributing to the employer’s decision or action.” It explicitly rejects the argument that discrimination occurs only when protected characteristics are the “but-for” or deciding factor, making clear its position that even partial consideration of race, sex, or other protected characteristics in DEI initiatives can create Title VII liability.

The memo says that the EEOC’s guidance likely foreshadows its upcoming enforcement initiatives and recommends that companies whose current or recent DEI practices may run afoul of this guidance should consider conducting privileged reviews of those initiatives.

– Meredith Ervine

March 26, 2025

Compensation Practices of High-Performing Companies: Are They Repeatable?

Yesterday, I shared some compensation practices consistently utilized by enduring high-performing companies per WTW. The WTW article is quick to say that these practices might not fit your organization. That said, they recommend companies at least ask some questions and consider some lessons from the approaches taken by these companies. Here’s one of their suggestions:

Challenge yourself with questions such as:

– Could we reduce our number of performance metrics across both STI and LTI to optimize focus on what truly matters to strategy execution and value creation?
– Should we revisit our performance ranges and recalibrate our payout opportunities?
– Is our LTI vesting cycle sufficiently long?
– Could stock options (or another form of share-appreciation LTI) make sense as we expect renewed growth?

The answer to each could be “no” or “not now,” but asking these questions can be beneficial toward ensuring the pay program evolves in step with your organization’s strategy and performance journey.

Meredith Ervine 

March 25, 2025

Compensation Practices of Enduring High-Performing Companies

Do the executive compensation programs of companies with TSRs that have consistently surpassed the broader equities market have any consistent, differentiating aspects? That’s the question WTW set out to answer in a recent look at how enduring high performers (defined as S&P 500 companies with TSR that outperformed the overall S&P 500 about 90% of the time in the past 10 years) pay their executives. And the answer is yes. This article says these companies “follow a path less traveled.” Here are some specifics:

EHPs leverage incentive compensation to provide for greater risk and reward potential via a greater emphasis on performance-based pay and more upside and downside potential in incentive payout curves. In EHPs, CEOs’ target total direct compensation comprises a higher portion in short-term incentives (STI) plus long-term incentives (LTI) than in the broader market

EHPs provide more leveraged incentive payout opportunities. (E.g., the average STI maximum payout as a percentage of target award is 200% in the broad market, whereas the average maximum payout among EHPs is 215%. At the bottom of payout curves, the broad-market STI threshold payout is, on average, 22% of target while the average EHP STI threshold payout is just 13%.)

EHPs seek focus by using fewer performance metrics and tend to encourage a longer-term perspective through longer LTI vesting. Whereas the number of STI metrics in the broad market is typically four or more, EHPs tend to use three or fewer STI metrics. Likewise, nearly half of companies in the broad market use three or more metrics for long-term performance plans (LTPP), while nearly half of EHPs use two metrics and about one-quarter use just one metric. EHPs also maintain longer LTI vesting periods.

For LTIs, EHPs apply greater emphasis on stock price appreciation by being more likely to use stock options. While the prevalence of time-vested restricted shares/units is lower among EHPs (68%) than other companies (75%), more EHPs (53%) use stock options than other companies (40%). We also observed that, while both EHPs and other companies typically grant stock options with a 10-year term, EHPs are more likely to use a seven-year term.

Meredith Ervine 

March 24, 2025

Retirement: Common Treatment of Equity Awards

This recent blog from NASPP Director Barbara Baska discusses the various options and common approaches to equity award retirement provisions. She shares some helpful survey data if you’re looking to understand how your approach stacks up generally. (Note that the survey responses related to all employees receiving equity — not just the c-suite.)

Almost 75% of respondents to the NASPP/Deloitte Tax 2024 Equity Incentives Design Survey pay out performance-based awards to retires, while 65% pay out service-based full value awards and only 63% pay out service-based stock options/SARs.

When paying out equity awards to retirees, companies must decide between accelerating vesting or allowing awards to continue to vest as originally scheduled. For performance awards, the predominant practice is to pay out the awards to retirees only at the end of the performance period (i.e., continuing vesting). Acceleration is considerably more common for service-based awards. For full value awards, 27% of respondents to the 2024 survey accelerate vesting and 32% continue vesting. For stock options, 22% accelerate vesting and 38% continue vesting.

For service-based awards, companies are more likely to provide a full payout (45% for options and 38% for full value awards) than a pro-rata payout (15% for options and 21% for full value awards). Practices are more evenly divided for performance awards: 36% of companies provide a full payout and 34% pay out awards on a pro rata basis.

With respect to retirement eligibility, just over 40% of respondents to the 2024 survey require employees to achieve both a minimum age and minimum years of service to be eligible to retire. But this is less than half of companies—the other 57% of respondents are all over the map:

  • At 16% of companies, employees are eligible to retire when the sum of their age and their years of service equal a specified number (e.g., age + years of service = 70).
  • At 10% of companies, employees can be eligible to retire when they reach A) a minimum age with a specified number of years of service or B) an older minimum age regardless of their years of service. For example, employees might be eligible to retire when they are 50 and have 10 years of service or when they are 55.
  • Retirement eligibility is contingent only on age at 8% of companies.

The remaining 23% of companies use a variety of other approaches.

Meredith Ervine 

March 20, 2025

How CEO Pay Compares to the Rest of the C-Suite

CEO pay tends to get the most attention from investors, proxy advisors, and the media – but when it comes to company performance, it’s obviously also important to keep the rest of the C-suite happy and properly incentivized. Especially because many companies say they consider “internal pay equity” when determining compensation. The Conference Board recently compared CEO total compensation to other key positions in the S&P 500 and Russell 3000. Here are the key findings:

– Between 2020 and 2024, the gap between total CEO compensation and non-CEO executives narrowed in the S&P but widened in the Russell 3000.

– There are substantial role variations by industry in the pay ratios of other executives to the CEO; for instance, for all NEOs in the Russell 3000, the differences are widest in materials, industrials, and utilities.

– In the Russell 3000, median total compensation for all NEOs does not exceed 50% of CEO median total compensation in any industry—although a small number of individual C-Suite positions in certain sectors do surpass this threshold.

– Gender pay gaps were smaller in the Russell 3000 but more pronounced in the S&P 500, with woman CMOs, in particular, earning significantly more than their men counterparts.

The positions included as part of The Conference Board’s analysis included CFOs, CLOs, COOs, CHROs, CMOs and NEOs as a whole.

Liz Dunshee

March 19, 2025

“Customer Satisfaction” Metrics: A Recent Example

A big insurance company is getting a bit of positive press for its announcement that it would incorporate customer satisfaction metrics into its incentive plan. As I’ve previously noted, it’s not uncommon for a company to include this type of metric in its executive compensation program. Info gathered by The Conference Board from 2024 proxy statements confirms this:

For example, in both the S&P 500 and the Russell 3000, emissions reduction and DEI metrics are both more commonly measured using a strategic scorecard approach, while customer satisfaction and employee health and safety metrics are more commonly included as a standalone metric, and cybersecurity is most commonly an individual performance assessment. These findings reflect executive-specific and company-wide responsibilities.

What is a little different here is that the initiative is responsive to an issue the industry is facing – and the company is committing to public updates on the overall strategic goal. The company has established 5 areas for improvement and says it will publish an annual “Customer Transparency Report” to make its progress toward its commitments clear. When it comes to the details of the compensation metric, the company’s proxy statement says that this metric is a component of the 2025 annual incentive plan. Strategic priorities are weighted at 25% for that plan, and within “strategic priorities,” customer and patient satisfaction is weighted at 15%, with this quantitative measurement:

Customer Net Provider Score (NPS) and progress on customer experience measures related to perception of value, ease of accessing care, and ease of interaction

On a more general note, I haven’t seen as much commentary this year on ESG metrics. Part of that may be due to shifts in the political environment, and part of that may be that these metrics have been normalized and there’s not as much to say. The report that I mentioned above from The Conference Board analyzed nuanced trends based on 2024 proxy statements. It will be interesting to see whether companies move away from and/or change their metrics over time – but we won’t have market-wide data about our current “moment” until after the 2025 (or even 2026) proxy season.

Liz Dunshee

March 18, 2025

Clawback Policy Implementation: Don’t Be Caught Flat-Footed

I’ve been meaning to share a few key takeaways from one of my favorite programs at the Northwestern Securities Regulation Institute back in January. This was a “spotlight session” on the topic of clawback policies – with Latham’s Michele Anderson, Perkins Coie’s Allison Handy, and Compensia’s Mark Borges, who is also an Editor for this site. When it comes to implementing your clawback policy, Mark commented that you probably don’t need to work through all of the detailed mechanics for recovery in advance – but at the same time, you don’t want to be caught flat-footed. The panel offered these ideas to be prepared:

Know the players: Which company functions will be involved in the recovery process? Will you need to engage third parties? For example, if your awards include a TSR or stock price component, you may need to involve a valuation expert. It’s a good idea to make a contact list in advance for the people who will be involved. Also consider who from management will be in charge of gathering data, in light of potential conflicts of interest.

Know your plans: Understand which plans and awards will be implicated in the event of a restatement, and which financial measures the awards are tied to.

Know recoupment sources & restrictions: Have a sense of how you would source the recoupment (e.g., would the officers have unrelated unvested equity awards?), and how applicable state laws may affect your ability to recover certain types of compensation.

Watch developments: Stay on top of interpretive guidance and filing trends, to get a sense of how practices develop in terms of sourcing the recoupment, timeframes, etc.

Maintain documentation: Keep specific and detailed documentation. It’s likely that clawback decisions will be litigated by executives and/or shareholders. This risk increases in proportion to the amount at stake.

Allison also noted that because companies are required to “promptly” recoup erroneously paid compensation, it’s important to coordinate efforts between the audit and compensation committees if the possibility of a restatement comes to light. The compensation committee needs to be in the loop on materiality determinations and affected financial measures so that its implementation of the clawback policy isn’t unduly delayed.

For more “implementation” recommendations, see this blog from Meredith last summer and this hypo blog that I shared last year.

Liz Dunshee

March 17, 2025

Which is Better: “Compensation Actually Paid” or “Realizable Pay”?

When it comes to evaluating the alignment of executive pay with company performance for purposes of structuring compensation programs, compensation committees have a number of tools available. This Pay Governance memo discusses the evolution of conducting “pay for performance” assessments – and how to choose the right tool for the job.

The memo recounts that early efforts of comparing pay to performance were based on the “Total Compensation” figure in the Summary Compensation Table – which wasn’t an accurate portrayal of what an executive was earning. Companies, shareholders, and consultants then developed their own models of “Realizable Pay” – which provided useful insight but was not calculated or disclosed in a comparable manner across companies. The memo explains the concept of Realizable Pay as:

RP is a relatively straightforward concept and includes the sum of actual cash compensation earned, the aggregate value of in-the-money stock options, the current value of restricted shares, actual payouts from performance-share or -cash plans, plus the estimated value of outstanding performance-share or -cash plans granted during the performance period being examined (typically 3-5 years). It is also assumed that all shares earned during the performance period are held until the end of the applicable performance period.

When performing a RP analysis, the CEO’s RP is compared to that of the RP of the peer companies’ CEOs to determine the subject company’s percentile rank. The company’s TSR (or any other appropriate financial measure) is also compared to the TSR of its peers to determine the company’s performance percentile rank. The resulting RP and performance percentiles are then compared to determine if there is an alignment of pay and performance. For example, 50 th percentile RP and TSR would indicate a perfect match of pay outcomes and performance. In practice, however, perfect alignment rarely occurs, but pay outcomes within certain ranges (for example, between the 40 th and 60 th percentile) would likely demonstrate sufficient alignment to the Board and shareholders.

Then, along came the PVP rules – with the “revolutionary” concept of “Compensation Actually Paid.” The Pay Governance team walks through the elements of CAP and how those compare to the corresponding elements of Realizable Pay. It’s very helpful for anyone looking for a deeper understanding of these calculations – and for determining which type of calculation is best for your committee to use.

When it comes to the question of the day – “Which is better?” – the answer is every lawyer’s favorite: “It depends.” Based on Pay Governance’s assessments of disclosures & performance, CAP can be a useful data point in assessing pay versus performance, and although it’s not as accurate as Realizable Pay, it’s also not as time-consuming and complex to calculate. Again, understanding the elements of these calculations can help you know just how closely your CAP measure would compare to Realizable Pay – i.e., “whether the juice is worth the squeeze.” The memo concludes:

Both RP and PVP have revolutionized the assessment of executive pay for performance that can be used to demonstrate alignment of pay and performance both internally and externally, rather than relying on a static assessment of pay for performance based on SCT grant values of equity incentives. Indeed, recent academic research suggests that the PVP data is already influencing investors’ voting preferences.

Whether to use RP or the PVP data to construct a shareholder outcome-based pay for performance analysis may depend on the degree of precision a compensation committee may require when assessing pay for performance, the relative importance of certain pay elements such as cash long-term incentive, and the level of effort the company wishes to expend to prepare the analysis, among other considerations. In either case, these methods are far superior to SCT compensation-based pay for performance analyses, which do not consider pay outcomes and can result in both false positive and false negative conclusions regarding pay and performance alignment.

Liz Dunshee